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The Best Web Optimization Tools To Use in 2022

With the new year fast approaching, many businesses are reviewing their marketing strategies, preparing for the year ahead. A key component to any marketing plan is a well-optimized website that allows you to outrank competitors – but with so many MSPs likely with the same idea, it can be difficult to know where to begin. Luckily, there’s no end of tools out there designed to help you with your optimization efforts, and we’ve compiled a list of our favorites to make sure you’re prepared.

Track Performance on Google Search Console 

Google Search Console is a versatile tool that helps keep track of multiple aspects of SEO performance, such as web search traffic, backlinks, and keyword impressions. It is also integral for helping Google index and rank your website, so it is imperative that you ensure this is correctly set up. Able to spot and flag errors on your webpages, regularly checking and taking action on Google Search Console can be make or break for your strategy.

Analyse Your Website Speed with Google Page Speed Insights

Google page speed insights is a free tool that enables you to monitor your website’s load times, as well as providing recommendations on how to improve speed. In turn, a fast website that loads swiftly will dramatically impact the user experience, and help decrease bounce rates and increase the amount of time a user spends browsing your pages. 

Look Behind The Scenes With Screaming Frog

When it comes to technical SEO optimization, Screaming Frog is a marketer’s best friend. The “SEO Spider” will crawl your website, notifying you of redirects, broken links, duplicate pages, and checking over your sitemap, allowing you to easily identify and fix any errors or flaws. 

Create Heatmaps with Hotjar

Hotjar is a powerful analytics tool that monitors behaviour on your pages overtime, creating dynamic heatmaps that show where users are clicking, how far they are scrolling, and what aspects of your page are drawing attention. Understanding the behaviour of audiences will in turn help you understand how better to streamline your website’s layout and design. 

Simplify SEO Optimization with Yoast

If you’re one of the 455million websites using WordPress, you’ll want to make sure you’re utilising Yoast’s SEO Plugin. Yoast offers a user-friendly way of optimizing your content, using an intuitive traffic light system and offering simple, yet helpful advice on improving your content. 


There are many optimization tools out there, some more effective than others. For more information on SEO best practices, why not view our blog for more helpful advice?