Video production for business is a new tool we’ve added to our tool box not just because it’s shiny, new and exciting but because video is making an substantial impact on small business marketing.
If you’re not convinced on implementing video marketing into your strategy here’s some reasons why you should be.
Google Loves Video
Google owns YouTube so there’s no surprises that video will effect your search engine rankings. In fact statistics show you are 53 times more likely to show up on Google if you have a video embedding into your site.
Video and Mobile Users are a Match Made in Heaven
With the rise of the smartphone, users can buy anywhere and anytime. 90% of online audiences watch some kind of video. YouTube reports a 100% consumption rise every year which means the potential of your video audience is unlimited. Video marketing is an ideal way to attract and capture a growing mobile audience.
Video Encourages Social Shares
When the social giants like FB release live video functions, or Instagram’s IG TV and even Pinterest’s video sponsored pins, you know there’s something in it! 76% of video watchers will share a branded video with friends if it’s entertaining.
Video Marketing Fosters Trust
Video marketing brings your business to life and helps potential customers to learn more about you in a 3D way, rather than just text and images. 57% of customers said video gave them more confidence to purchase online.
Now, that you’re convinced….
8 Digital will:
- Assist with creating a narrative – the story behind your video campaign
- Produce your video – from impressive visuals to crisp sound
- Implement it – into your new or existing marketing campaign
- Device strategies – help it to reach the right target audience
Do you have an idea for the next viral video? Call us or fill in the contact form to discuss with us further.