Video production is an incredibly useful tool we’ve added to our toolbox – with video content making a more substantial impact on inducing user engagement than ever, it’s no wonder businesses around the globe are looking to create more video content than ever. A compelling video production will work wonders for small businesses seeking to expand their audience, and larger, more established organisations to captivate and engage with theirs.
If you’re not yet convinced on implementing video marketing into your strategy, here’s some reasons why you should be:
Google Loves Video
With Google owning YouTube, there’s no surprises that incorporating video on your site will affect your search engine rankings. In fact, statistics show you are 53 times more likely to show up on Google if you have a video embedded into your site.
Video and Mobile Users are a Match Made in Heaven
With the rise of the smartphone, users can buy anywhere, anytime. 90% of online audiences watch some kind of video. YouTube reports a 100% consumption rise every year which means the potential of your video audience is unlimited – if you’re looking for a way to attract and engage a growing mobile audience, video is a great way to go about it.
Video Encourages Social Shares
When the social giants like FB release live video functions, or Instagram’s IG TV and even Pinterest’s video sponsored pins, you know there’s something in it! 76% of video watchers will share a branded video with friends if it’s entertaining.
Video Marketing Fosters Trust
Video marketing brings your business to life and helps potential customers to learn more about you in a 3D way, rather than just text and images. 57% of customers said video gave them more confidence to purchase online.
Now, that you’re convinced….
8 Digital will:
- Assist with creating your ideal narrative – the story behind your video campaign
- Produce your video – from impressive visuals to crisp sound
- Implement it – into your new or existing marketing campaigns
- Device strategies – to ensure it will reach your target audience
Is your organisation looking to create the next viral video? Call us or fill in the contact form to discuss with us further.