There’s no denying it – with each subsequent Google update (and with other search engines such as Bing and Yahoo following suit), the SEO landscape shifts. Over the last few years, we have seen search engine result pages become less keyword driven, and far more focused on conversational queries and synonyms. As a result, many business owners, particularly within the tech industry, may be left wondering if SEO is still a worthwhile investment for driving traffic to their website. However, neglecting your SEO strategy can be disastrous, even in 2021.
The Benefits of SEO in 2021
When it comes to drawing traffic to your website, and, in turn, acquiring new clients for your business, SEO is still one of the most successful and effective marketing methods. There is simply no getting around it: regardless of who your target audience is, it all starts with a search. If your website is effectively optimized for your particular niche, gaining attractive, relevant leads is a far simpler process. Not only that, but a high ranking for a search term that fits well with your business model can help exponentially with cultivating a trustworthy, reliable brand image, acting as the ultimate endorsement of your skills and authority within your field. With the tech industry filled to the brim with partners vying for attention, this is instrumental in securing future business success.
A New Approach to SEO
So, in light of all of this, what is the best way to utilise SEO in 2021? Being able to adapt and alter your approach is essential to guaranteeing long term success, but the truth is, most reputable SEO professionals have known for a long time that the writing has been on the wall for a shift in how things are done. With each subsequent update, search engines have become more adept at understanding the context of searches and providing users with the results they want, a far cry from the days when a simple keyword match was enough to provide a decent ranking boost. This means that sites that regularly publish content that aligns with what their target audiences are actually searching for are far more likely to achieve success than those stuffing their pages with keywords and hoping for the best. The key to a strong SEO strategy is to ensure the foundation of your plans lie in strong research into search intent, rather than solely looking at keywords. Craft content that actually provides value to your intended audiences, and the leads will come to you.
With plenty of emerging marketing techniques becoming staples of a marketer’s toolbox, it may be tempting to eschew tried and tested methods in favour of newer strategies. However, don’t count SEO out just yet – though it may look a little different than it has in years past, SEO is undeniably here to stay! For more information, or to discuss your SEO strategy with a member of our team, please feel free to get in touch.