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Brand Awareness


Furaco IT Managing & Consulting is an IT consulting company based in Milan and specialized in cutting-edge technologies. Since 2004 Furaco has been providing ongoing advanced IT services, while implementing and testing new information technologies and solutions

Furaco approached 8-digital to assist them with a digital lead generation campaign to help grow brand awareness and sales into white space accounts

The Strategy

8-digital worked alongside Furaco to identify and research a target audience for LinkedIn Sponsored ads and InMail’s. This consisted of company size, regions and business contacts. 8-digital’s team created a range of optimised branded assets, content and landing pages which formed the basis of the campaign. Once the campaign was launched, 8-digital continuously optimised the campaign throughout to ensure quality short, and long-term, leads were delivered.

The Results

The campaign performed very well and generated a number of qualified leads for Furaco’s Business Development team to develop.

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