8-digital worked alongside Furaco to identify and research a target audience for LinkedIn Sponsored ads and InMail’s. This consisted of company size, regions and business contacts. 8-digital’s team created a range of optimised branded assets, content and landing pages which formed the basis of the campaign. Once the campaign was launched, 8-digital continuously optimised the campaign throughout to ensure quality short, and long-term, leads were delivered.
The campaign performed very well and generated a number of qualified leads for Furaco’s Business Development team to develop.