During the campaign 8-digital helped Ceruno gain trustworthy qualified leads via a dynamic in-house telemarketing strategy. The target audience being primarily in Germany, B2B professionals in the tech sector who were looking to change their infrastructure. 8-digital’s team of channel marketing concierge specialists used a custom script to maximise generation of engaged targeted leads. who they then helped to convert.
The campaign performed well producing a high level of lead generation at minimal cost to the company. Though the campaign was developed to nurture long term fruitful leads the immediate ROI was a welcome addition.