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Ceruno AG

Lead Generation


Overview

Ceruno AG are a Berlin based software and infrastructure enablement company specializing in providing the best up to date tech and service offerings to high end big business. As a partner of Nutanix they have flourished, creating many high profile sales opportunities.

Ceruno AG tasked 8-digital with bringing them new effective B2B leads to help keep them competetive in an ever growing marketplace for their services.

The Strategy

During the campaign 8-digital helped Ceruno gain trustworthy qualified leads via a dynamic in-house telemarketing strategy. The target audience being primarily in Germany, B2B professionals in the tech sector who were looking to change their infrastructure. 8-digital’s team of channel marketing concierge specialists used a custom script to maximise generation of engaged targeted leads. who they then helped to convert.

The Results

The campaign performed well producing a high level of lead generation at minimal cost to the company. Though the campaign was developed to nurture long term fruitful leads the immediate ROI was a welcome addition.

Calls Made

4,202

Engagement

2,272

Qualified Leads

150

Converted

15

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