Is SEO dead? A quick Google search of that term brings up 44 million references, including an interview with Sam McRoberts, CEO of VUDU Marketing. McRoberts insists that “SEO is far from dead,” but notes that “it has changed so drastically that people really need to think of it as less of a marketing tactic, and more of a branding play.”
Search engines are constantly evolving. These changing algorithms are exactly why so many companies are renewing their commitment to developing rock-solid SEO optimised web infrastructure. In a shifting landscape, SEO has become more important than ever.
Here are 7 reasons why your business should consider investing in SEO:
It Isn’t Broken
The tried-and-true methods to improve SEO are still working. Even after Hummingbird, plenty of data shows that the classic techniques still apply.
It Will Continue To Succeed
Keywords are still fundamental to SEO, even in audio and video searches. It’s unlikely that any changes in the near future will be so drastic as to negate the fundamentals.
It’s Got A Great ROI
High-cost marketing such as PPC advertising and email marketing may focus on revenue, and social media marketing may burnish your image, but cost-effective SEO optimisation drives basic discoverability. It’s the titanium-steel scaffolding that raises your online presence.
Online Shopping Will Only Increase
80 to 90 percent of consumers now check online reviews before committing to a purchase. When virtually everyone seeks products and services online, how will your business rank?
Local Search Optimisation Is The New Frontier
Everyone has a computer in their pocket. Within months, mobile searches will outpace those done on traditional desktop computers. This shift has birthed a whole new category of SEO techniques to help companies connect local users with local businesses.
Quality Content Matters
Google continues to tweak its algorithms in order to provide consumers with the highest-quality content. Today, social media indicators have a greater impact in the algorithms than they had just a few years ago. Cashing in on these shifts by adapting quickly is what SEO optimisation is all about.
Keeping Up With The Joneses
“SEO is a never-ending process,” says the team at Web Design and SEO Agency CityWideSEO.com. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is.”