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The Definitive B2B Solution

At 8-digital ABM is one of our key strategies for B2B marketing, we remove the obstacles stopping you from capturing the businesses you want. Using our precise targeting technologies to generate the ideal leads for you.

The Top Funnel

The top funnel is the ideal entry point for most customers. This is the point in which leads are generated and entered into the sales funnel. We use a number of techniques at the top funnel to generate fresh leads, which can then be converted into buyers by:

  • Using Partner Data
  • Utilising feedback from marketing concierges
  • Company IP Tracking (product level partner site pages & COY landing pages)
  • Localised Search & Display ads using our PFM platform and proprietary campaign guard algorithms
  • Emails and Telemarketing

The Bottom Funnel

We finally end up at the bottom funnel, where a purchase is made, an appointment is booked, or the general goal of the company is met. We assure this using the following contact methods:

  • Digital ads & content marketing – this includes Success Stories, Product-Use Cases and highlighting some of the fantastic results achieved by reputable clients.
  • Telemarketing – Appointment Setting and closure of qualified sales opportunities
  • Manual Email Marketing – Appointment Setting and closure

Discover the Extraordinary

Find out more about our ABM strategies with our whitepapers
Read the Whitepapers

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