Is your PPC strategy ready for Christmas?

Have you thought about how you are going to prepare for your Christmas digital marketing campaign? Christmas shopping season is when most of your sales will happen. According to a google insight survey nearly half of the participants say they plan to buy Christmas gifts online this year.

Here are 8 tips to keep in mind when creating your successful PPC campaign!

  1. Learn from the past, it’s a great place to start before you start preparing for Christmas. Look at your trends from last Christmas for example consumer behaviours, what keywords and ad copies worked and enable those that may have been paused.

 

  1. Budget is very important when it comes to Christmas, Companies usually invest heavily during the last quarter and the competition becomes high. Many businesses don’t advertise during the year and only put their companies live during the Christmas period with very large budgets. What this means for you is to make sure you set aside a substantial amount so that you are able to still rank high for your chosen keywords.

 

  1. Christmas is the perfect time of year to take advantage of Google shopping. It is expected to be one of the best performing features of search this Christmas. If you are already taking full advantage of Google shopping make sure to also consider remarketing.

 

  1. When Christmas comes around mobile search queries rapidly grow, with many transactions conducted on mobile devices. Mobile shopping doesn’t just drive online sales, a lot of shoppers use their mobiles in-store to find product comparisons. If you are a business who doesn’t take full advantage of this make sure you register with Google places, this makes your business easy to find for any mobile clients that you might have.

 How 8 digital can help

Our team of digital marketeers are well versed in all things digital and development. Our skill set allows our team to work with clients to understand their business and implement the right PPC strategy for you. Head on over to 8-digital to get started and to learn more about how we can help.

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