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Published on: Marketing

Creating a Channel Partner Development Strategy for 2022

It’s that time of year again! As 2021 draws to a close, many MSPs and Resellers will be using this time to reflect and improve on their business development strategies, and look for new techniques to enhance their approach in the coming year and help achieve their business goals. While this may seem a big task, it doesn’t have to be. That’s why we’ve put together our top tips for putting together a successful partner development strategy for 2022.

Be Discerning

For channel partners looking to grow, it may be tempting to take the plunge and team up with any vendor that comes your way. However, this may not be the best strategy. Ask yourself the following question: Are they equipped and experienced in helping channel partners like you grow and succeed? If the answer is no, then it may be worth thinking about tightening your criteria, and focusing more attention on vendors who offer you growth and support now and in the future in order to secure a long-term successful relationship.

Explore Your Options

It’s been proven time and time again that the partner marking campaigns that provide the best results are usually the ones that utilise marketing automation, offering a range of touchpoints to create a buyer’s journey that leaves no stone unturned. From ABM, to live events, to blogging and email marketing, making sure you have all your bases covered is essential. However, don’t spread yourself too thin. It may help improve your visibility, but it will be far more beneficial to ensure you’re doing a few things very well than many things haphazardly.

Reflect, Adapt, and Overcome

2021 hasn’t been the best year yet for a lot of channel partners. Following hot on the footsteps of a period of global upheaval, you might be looking at former partner development attempts with dismay. However, while it is important to look at your previous work with an analytical eye, try not to dwell on what didn’t work so well. Instead, question why it didn’t work, and what you can do to improve. Use this to fuel the basis of your 2022 strategy, and you’ll find yourself in a far stronger position to go forth into the new year with renewed spirits.

When it comes to channel partner development, there’s no one-size fits all solution, and it is important to tailor your strategy to fit the unique needs of your business. For a tailored partner development solution created with your business in mind, why not reach out to our team at 8-Digital?