Will this be the best Christmas advert this year?

    It looks as though Google have given John Lewis a run for their money this year with their Christmas advert. Google have taken one of the most iconic Christmas movies of all time and created a festive advert, showing just how resourceful a Google Home Device can be. The ad shows a very grown up,
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    Is your PPC strategy ready for Christmas?

      Have you thought about how you are going to prepare for your Christmas digital marketing campaign? Christmas shopping season is when most of your sales will happen. According to a google insight survey nearly half of the participants say they plan to buy Christmas gifts online this year. Here are 8 tips to keep in
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      Google Doodle plays tribute to Edith Cavell

        Today Google play tribute to British nurse Edith Cavell through a Google Doodle. Edith Cavell was sentenced to death by a German military court and executed on October 12th, 1915. Edith Cavell was born on December 4th, 1865 in Norfolk, eastern England. Edith was a British nurse who risked and lost her life to help
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        The heart-breaking ad that has gone viral!!

          An emotional advert made by a 32-year-old videographer Phil Bestall has gone viral. Now having over a million views, fans are calling for John Lewis to hire this man for 2019’s Christmas ad. With this year’s John Lewis advert rumoured to have cost around £7 million, fans have hit out on social media marketing platforms
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          Why your business needs Inbound Marketing

            Inbound marketing is a philosophy based around helping people. It is about creating valuable experiences that have a positive impact on people and the business. You want to empower and build relationships with your customers to make sure you are meeting people on their terms. Inbound is a marketing automation plan that attracts, engages and
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            The Big Changes To Google AdWords: How Could This Affect Your Business?

              Since March 28th, 2016, Google AdWords had been testing a new layout of their famous Google AdWords platform. This new layout is a big change in design, but in overall functionality, your AdWords account wouldn’t be too drastically affected. Whether you used the new or old layout, you were allowed to swap between the two.
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              All You Need To Know About Google Lighthouse 3.0

                With the Google Speed Update rolling out since the 9th of July, it’s now more important than ever to ensure that your website speed and ultimately user experience are up to scratch. Thankfully the Google Lighthouse tool has recently undergone a major update to the 3.0 version which makes it easier for webmasters to identify
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