The IT industry as a whole is growing at an unprecedented rate, and a key component of this is managed service providers. With demands for experienced MSPs increasing by the day, and a whole host of emerging technologies to look to for supporting business infrastructure,
Let’s say you’re running a personal digital marketing campaign for your business. You’re set up your ads to your homepage, you’ve included your key features, you’ve made them stand out. You sit back and watch the clicks and views roll in. By the end of
Is SEO dead? A quick Google search of that term brings up 44 million references, including an interview with Sam McRoberts, CEO of VUDU Marketing. McRoberts insists that “SEO is far from dead,” but notes that “it has changed so drastically that people really need
Many businesses, especially SMEs, view search marketing and social media marketing from different angles. This is why some of them have separate strategies for both and others choose to go with one or the other. This approach is not optimal. Using your marketing strategy to
At the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be
Contrary to an often popular belief, marketing is not an easy job. You have to fully understand your brand, your audience, your potential audience, your platforms, your message, your budget and your competitors – and that’s only the basics. If only there was some way
It is no secret that one of the biggest factors of a successful business is their capability for powerful lead generation in order to capture new sales leads. Be it the smallest of start-ups or the biggest multi-billion dollar corporation, powerful lead generation is one
‘The Cloud’ is an extremely vague term. Lots of people still aren’t sure what ‘cloud technology’ or ‘cloud computing’ is, let alone what it means for them, their company, their channel and their partners. If you still think ‘Moving Channel Partners to the cloud’ still
ROI. The most dreaded acronym within a marketeer’s world. Especially when looking at developing a co-marketing program where the main goal is not necessarily to generate direct revenue. It is tricky to offer real value to partners whilst keeping on track with key business indicators.
