At the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be
Contrary to an often popular belief, marketing is not an easy job. You have to fully understand your brand, your audience, your potential audience, your platforms, your message, your budget and your competitors – and that’s only the basics. If only there was some way
It is no secret that one of the biggest factors of a successful business is their capability for powerful lead generation in order to capture new sales leads. Be it the smallest of start-ups or the biggest multi-billion dollar corporation, powerful lead generation is one
‘The Cloud’ is an extremely vague term. Lots of people still aren’t sure what ‘cloud technology’ or ‘cloud computing’ is, let alone what it means for them, their company, their channel and their partners. If you still think ‘Moving Channel Partners to the cloud’ still
ROI. The most dreaded acronym within a marketeer’s world. Especially when looking at developing a co-marketing program where the main goal is not necessarily to generate direct revenue. It is tricky to offer real value to partners whilst keeping on track with key business indicators.
Let’s say you’re running a personal digital marketing campaign for your business. You’re set up your ads to your homepage, you’ve included your key features, you’ve made them stand out. You sit back and watch the clicks and views roll in. By the end of
8 Digital and SeeLocal teamed up to complete a six mile midnight walk around Banbury, raising money for Katherine House Hospice. Katherine House hospice is based in Adderbury, providing care and assistance to patients with life limiting conditions, and their families. The annual Midnight walk is the biggest fundraising
GDPR can be difficult to get your head around, but with our guide to GDPR, you’ll be a data protection expert in no time. What is GDPR? The General Data Protection Regulation, or GDPR, is a binding legislative act devised by the European Union to protect
Businesses today are operating in a customer-first environment. Regardless of your niche, your target audience has multiple options when it comes to products and services. Gaining more business than the competition ultimately comes down to demonstrating how you are better than the competition. This piece
