ROI. The most dreaded acronym within a marketeer’s world. Especially when looking at developing a co-marketing program where the main goal is not necessarily to generate direct revenue. It is tricky to offer real value to partners whilst keeping on track with key business indicators.
Let’s say you’re running a personal digital marketing campaign for your business. You’re set up your ads to your homepage, you’ve included your key features, you’ve made them stand out. You sit back and watch the clicks and views roll in. By the end of
8 Digital and SeeLocal teamed up to complete a six mile midnight walk around Banbury, raising money for Katherine House Hospice. Katherine House hospice is based in Adderbury, providing care and assistance to patients with life limiting conditions, and their families. The annual Midnight walk is the biggest fundraising
GDPR can be difficult to get your head around, but with our guide to GDPR, you’ll be a data protection expert in no time. What is GDPR? The General Data Protection Regulation, or GDPR, is a binding legislative act devised by the European Union to protect
Businesses today are operating in a customer-first environment. Regardless of your niche, your target audience has multiple options when it comes to products and services. Gaining more business than the competition ultimately comes down to demonstrating how you are better than the competition. This piece
Improving your Ad Rank is your top priority, but how easy is this in practice? What is your Ad Rank? You might think you’ve got everything sorted when you set up your campaign. You’ve got your ads, you’ve got your keywords, you’ve done all the
On the 17th March, 8-digital were invited to the Google Partner Awards, an exclusive award ceremony held at Google HQ in London. This is a celebration for all agencies under Google Partner status, to look back at the performance of the past year and to
What does is mean for a website to be scannable? When designing a website, there are a thousand different things to consider. The layout, the content, the landing page, there are so many things to work on that you might never consider whether visitors to
What Does Scaling Your Business Mean? One of the lessons that many experienced marketers and business owners will tell you is that you need to prepare your online business or company for “Scaling”. Making a business scalable means it is prepared to expand and grow
