Google Doodle plays tribute to Edith Cavell

    Today Google play tribute to British nurse Edith Cavell through a Google Doodle. Edith Cavell was sentenced to death by a German military court and executed on October 12th, 1915. Edith Cavell was born on December 4th, 1865 in Norfolk, eastern England. Edith was a British nurse who risked and lost her life to help
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    How changes to Google My Business can affect you!

      Google has announced that a few changes to how the analytics of Google My Business will be making some improvements. These improvements mean that users will be able to look at more recent data, which will enable a more accurate idea of how business listings are performing. Google My Business Listing is a key component
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      The heart-breaking ad that has gone viral!!

        An emotional advert made by a 32-year-old videographer Phil Bestall has gone viral. Now having over a million views, fans are calling for John Lewis to hire this man for 2019’s Christmas ad. With this year’s John Lewis advert rumoured to have cost around £7 million, fans have hit out on social media marketing platforms
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        Why your business needs Inbound Marketing

          Inbound marketing is a philosophy based around helping people. It is about creating valuable experiences that have a positive impact on people and the business. You want to empower and build relationships with your customers to make sure you are meeting people on their terms. Inbound is a marketing automation plan that attracts, engages and
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          Why You Should Be Using Marketing Automation

            Imagine being able to sit back and relax while all your marketing gets done for you, being able to have the time to take an hour-long lunch break and leave work on time without having the constant worry of sending out those emails or getting the new blog post up on time. Well here is
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            It’s Bounce Rate Time…

              Let’s say you’re running a personal digital marketing campaign for your business. You’re set up your ads to your homepage, you’ve included your key features, you’ve made them stand out. You sit back and watch the clicks and views roll in. By the end of the month, you’re going to check how many of these
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              The Big Changes To Google AdWords: How Could This Affect Your Business?

                Since March 28th, 2016, Google AdWords had been testing a new layout of their famous Google AdWords platform. This new layout is a big change in design, but in overall functionality, your AdWords account wouldn’t be too drastically affected. Whether you used the new or old layout, you were allowed to swap between the two.
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                All You Need To Know About Google Lighthouse 3.0

                  With the Google Speed Update rolling out since the 9th of July, it’s now more important than ever to ensure that your website speed and ultimately user experience are up to scratch. Thankfully the Google Lighthouse tool has recently undergone a major update to the 3.0 version which makes it easier for webmasters to identify
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