2016 - 8-digital

Allegro Christmas Advert: Polish Grandpa Learns English

A Polish Christmas advert has been melting hearts world-wide. The advert that was created by online auction site ‘Allegro’ has become extremely popular in the online world, racking up over two and a half million views within only hours of it being released. The video starts off with an elderly man receiving an “English For
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SEO For Google Assistant and Amazon Echo – Here’s What You Need To Do

The world of SEO and technology is ever changing. It can be very difficult for a business to take advantage of the growing tech industry, but businesses that batten down the hatches and ignore how the new available technology can help with local SEO will be left behind by the more tech savvy companies.. With the introduction
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5 Reasons You Need to Focus on Your Local Online Advertising Strategy

Brands have used regional press to target consumers at a local level for years. But the nature of print has changed dramatically over the past decade or so. More and more brands are moving their advertising online, particularly if they are looking to reach out to a local audience. Local online advertising is so important in
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8 Tips on Branding Strategies for SME’s

Whether you are thinking of starting a new SME or simply wish to rebrand your current one, it can be a very tricky business indeed. There is far more to this than simply adjusting your logo or picking one that looks cool. Here we discuss 8 proven tips that should hold you in good stead
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Bing now has 20% of the UK search engine market

If you are a devotee to Google when it comes to using search engines, you may be a little surprised to learn that the Bing Network has recently announced that it has obtained a whopping 20 percent of the UK market share. It wasn’t that long ago when Bing wasn’t even the second choice search
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Google Voice Search

If you have an Android phone or any type of Smartphone with Google Apps installed, you may want to read this article before saying another word. Having voice recognition enabled on your handheld device may seem like the best thing since sliced bread but there is a rather large sting in this particular digital tail.
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Send Me to Heaven App – Hellish fun

Sometimes a new smartphone app comes along that seems to make a mockery of all of the high tech games and software that came before it. However, these are usually the ones that become hugely popular for some unknown reason some of them achieve legendary status to boot. Whether ‘Send Me to Heaven’ will become
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The Online World

If you’ve ever run your own website you’re probably familiar with the domain purchasing process. The image below shows how each nation ranks with regards to the domain name associated with it. You might be surprised to see internet superpowers such as the states without a big mark on the online world.
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AdWords CPA by Industry

Accurately measuring your CPA in Google AdWords is the basis of any successful campaign. Without knowing what you’re actually getting in return your paid media spend might be greater than the return you’re getting! Take a look at the infographic below to see if your industry CPA is within the norm. To find out more
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The Culture Where You Can Nap at Work

Back in the day, it was positively frowned upon to be caught napping in the workplace. You were likely to be faced with some kind of disciplinary action at the very least. However, it appears that the Western world has started to catch onto a new way of recharging those batteries and we have the
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