Edeke is a German supermarket chain who recently added to the already popular Christmas ad race. The likes of John Lewis and Sainsburys are competing for the title of the most memorable Christmas advert but Edeke may have just grabbed a late lead.
What better way to capture your attention than a huge billboard depicting a particular brand as you are enjoying the open road? One thing is for sure, this form of advertising has worked for over half a century but what happens when the marketing idea gets it badly wrong? You may have already seen the
It’s official! Cloud storage is now the most popular way to keep your files secure and we are now seeing an exodus away from traditional server based systems. The only issue that we face now is which cloud storage service to choose? There are literally hundreds out there and we’ve run the rule over them
If your website is having problems in terms of conversion rates and you feel that your new visitors should be offered another bite of the cherry, why not look into retargeting? For most websites, only 3% of web traffic equals a conversion on the first visit. Retargeting is a tool designed to help companies reach the lost
The map below shows the whereabouts of all devices connected to the Internet on the planet. The redder the area, the more devices there are. Photo credit: John Matherly / www.shodanhq.com The idea came from a man called John Matherly. John is the creator of the search engine Shodan. To create the image John sent ping
According to a recent discovery by BI intelligence, it seems that the world domination enjoyed by social media giants such as Facebook and Twitter is now on the wane. This is certainly the case as far as instant messaging is concerned and the leading four applications are currently neck and neck with their social media
Although it is certainly true that some aspects of perceived design quality and appreciation are down to personal perspective, as far as websites are concerned there are also some bloopers that should be avoided from the outset. If any of these seem a little too familiar to any would-be designers reading this article, it may
When we hear the term ‘Urban Legend’, we tend to conjure up images of Yetis, Bigfoot, Nessie and other unlikely creatures. But in reality, an Urban Legend could simply be the recounting of a single sighting or even an unexplained story that has some kind of a moralistic flavour. Backing these encounters up has historically