August 2013 - 8-digital

Is your small website under performing on Google?

Matt Cutts, the head of Google’s spam team recently posted on Twitter for web managers and SEOs to complete a survey on the subject of small sites and Google’s search engine rankings. Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. Here is the tweet from Matt: The
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8 Digital’s Tips for Running a Successful Facebook Competition

As mentioned previously, social media now plays an important role in successful SEO. One of the largest social media platforms is Facebook. Facebook boasts an impressive community of over 1.15 billion users all across the globe. These statistics indicate why so many businesses have created Facebook profiles and consider it an active part of their
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Google Announces New Paid & Organic Report in AdWords

Yesterday ( Thursday 22nd August 2013) Google announced that it was releasing a new addition to the AdWords tool – the paid and organic report. This new report allows you to analyse and optimise your ‘search footprint’ on Google. Previously, reports showed the results of paid and organic performance separately. These reports gave no insight to user
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8 Digital’s Tips for Link Building

Link building is a crucial element in getting your website ranked higher in relevant Google search results.  Link building has always been an important practice in SEO campaigns; however as with the majority of factors that contribute towards SEO, the correct way to do link building is ever changing. Until 2012, when Google released the
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How to Obtain the No.1 Search Position

We all know that securing a top organic position on Google search is essential for your business; to be seen before your competitors and receive the most traffic. The question is – how to obtain that position? Below, we have stated the most important ranking factors for 2013, taken from a a study conducted by Searchmetics –
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8 Digital’s Guide to Landing Page Optimisation

If you are working with a digital marketing company, part of your marketing campaign is probably landing page optimisation. To those of you who are unfamiliar with landing page optimisation, below is a brief explanation of what it is and a guide to ensuring that your website covers the basic elements. What is landing page
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