March 2012 - 8-digital

Who Needs Adwords?

Let’s face it there are not many online marketing strategies that get you almost instant results.  In fact we can’t think of any that have the ability to get you a sale within minutes of launching a campaign.  Yes Adwords are a necessary evil but is that the right way to think about pay per
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Too Much SEO is Not Good!

The head of Google’s Web spam team,  Matt Cutts declared an algorithm update intended to “level the playing field” between sites with good content and sites that over-use SEO. The change in algorithm is designed to make search results more beneficial for searchers, however, website owners and marketers who have invested in SEO are worried
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Facebook Popularity

The rise of a facebook world. The social network has become as big and powerful as a country! Total Active Facebook Users Date Users(in millions) Days later Monthly growth August 26, 2008 100 1,665 178.38% April 8, 2009 200 225 13.33% September 15, 2009 300 160 9.38% February 5, 2010 400 143 6.99% July 21,
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9 Mobile Must Do’s

Fast: mobile users are short on time, so prioritise content and features that mobile users need most, condense large blocks of text into bullets, and compress images to speed up loading. Keep the navigation simple: create a clear menu and add a search functionality and allow users to easily find. Thumb-friendly: Easily press large buttons
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Twitter Brand Pages to Generate More Engagement

Twitter brand pages will become a destination that leads to more engagement. We recommend that you lookout for these changes and see how you can use the features. At the end of last year, Twitter overhauled the way brands update their pages. The launch group of the brand pages included 21 well-known brands like Nike
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Google ‘Go Mo’ and Making Your Local Business Mobile

Google have recently launched an initiative called “Go Mo” that encourages businesses to develop mobile-friendly sites. A mobile-friendly site is a version of your desktop site that is formatted to a mobile screen, has readable text, and includes large-enough buttons for users to easily thumb through and take actions: Most of us live a mobile
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Multi-Tasking Mobile Phone Users

New figures released from Google show that online consumers love to multitask whilst using their mobile phone: 54% of UK smartphone users watched TV while engaging with their smartphone 81% of Americans use their smartphone while engaging with other media 36% of Spaniards exhibit true multi-screen behavior as they use their smartphones while also using
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