2012 - 8-digital

Facebook Tests Star Ratings for Place Pages

Five Star RatingsWe all know that social media channels are forever changing and updating to help benefit their users, and it appears that Facebook’s newest update is testing new star ratings for Places, a move that could help the social network organise the Places in their search bar. Currently the Places pages still have Like
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How to Find Powerful Influencers

Everyone knows that one person who knows their stuff inside and out. They are the people that we go to for guidance and advice, they are the experts. In a business world these ‘experts’ are known as much more they are known as ‘influencers’ Influencers are hubs of information. They are the people who have
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How Facebook Can Help Grow Your Business

It’s an undeniable fact that with its 400 million active users Facebook has become an incredible online community for all businesses and is a great platform for those looking to advertise their services and increase brand awareness. The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for
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How To Optimise Your New Twitter Profile

As many of you may be aware Twitter is beginning to look a little more like Facebook.You can now change your account profiles so you can visually tell the story of your business. The idea is to be able to create a twitter page that performs like a business welcome page for both existing and
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SMB’s Set To Increase Their Digital Marketing Budgets

It seems to be a well-known fact that 2012 has been a spectacular year for small business marketing on the web especially in terms of social media. Recent studies have shown that 67% of businesses agree that social media is an integral part of their marketing mix and 66% say that is integral to their
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Content Scraping and Steps to Deal with Content Thief’s

Since the last algorithm change back in August Google’s Panda updates have changed the way search engines deal with duplicate content. The aim is to target and penalise ‘content scrapers’ or sites with thin content and duplicate content related to other sites. For those of you that write fresh and original content day in and
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The benefits of QR codes

QR Code is an abbreviation for Quick Response Code. It is 2-dimentional barcode, created by Denso Wave, a subsidiary of Toyota in 1994. Originally designed to track parts of the car manufacturing industry, this technology has now been incorporated into many offline and online marketing campaigns. When read by a QR code reader on a smartphone, the phone’s
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Link building tips in a post panda world.

As most of you will be aware lots of websites have experienced a decrease in traffic and keyword rankings after the latest Google algorithmic change. This is due to how Google are now looking at inbound links to a website and we need to be more cautious about how it can affect us. Not only
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Facebook Changes 900million Users E-mail Addresses

Some of you may have noticed that your contact information has been changed on your Facebook page. The social network with 900 million profiles has decided to change users’ email addresses to the one that ends in @facebook.com. This means that anyone who searches for you on Facebook and wanted to contact you via e-mail
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