March 2011 - 8-digital

+1 on Google – Google’s answer to the Facebook “Like” Button

Google is starting to roll out another social offering called +1 that is tied to the search results that shows up to it’s users. Google stated on their blog post “Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages.
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Online advertising breaks through £4bn barrier

One in every British pound spent now is now spent on Online marketing! According to figures, the internet now accounts for a quarter of all advertising spending in the UK. The figures show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. A study by the Internet Advertising Bureau (IAB) and
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Yahoo launches instant search and goes into competition with Google Instant

Yahoo has launched an instant search engine which produces search results in real time. Called “Search Direct,” Yahoo says this still-in-beta service will provide “a fast, simple search experience that goes beyond a list of blue links.” The search engine will show results as users type in search terms, updating as soon as letters or
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Topsy Offers a Real-time Social Search

Topsy has just launched a new search engine that shows up new exciting videos that are being shared on Twitter. The company that offers real-time search for the social web, has announced that it will now offer video search options that allow users to find the hottest clips on Twitter. The rise of video marketing has been long reported and
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Third-party Twitter applications under threat

The “official” software for Twitter may soon be the only way to access it has been reported. Twitter has worried many software developers by suggesting they stop making “clients” that let users write, read and respond to Tweets. The move has been seen by many as a way in which Twitter can take control of
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Japan’s earthquake shows the power of social media in times of crisis.

In the UK, we can only imagine the devastation which occurred in Japan, and the concerning high number of deaths and more people missing. One of the scariest factors many don’t consider when an event like this occurs is how the avenues of communication shut down.Telephone lines are reported to be down for most of
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Google’s Panda Algorithm Update

Google’s recent algorithm update is aimed at improving the quality of search results. It has had both positive and negative feedback however and seems to be that the results are in fact better now, but still not perfect. Despite the improvement in overall search quality in general, there have been many sites to suffer the consequences of the update
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