February 2011 - 8-digital

Local Online Search Statistics for Small Business

Local Online Search Statistics for Small Business 90% of online commercial searches result in offline bricks and mortar purchases (comScore) 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore) 74% of Internet users perform local searches (Kelsey Group) 61% of local searches result in purchases (TMP/comScore) 54% of Internet users would rather use the
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Goodbye Yellow Pages

Within the mobile world we now live in, it has become even more important for businesses looking to attract local customers to turn their minds to ‘Local Search’. Have you noticed the Yellow Pages getting thinner recently – its all to do with the shift in the way in which people now discover local products and services.
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