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Conversion Optimisation

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Conversion Optimisation

We help businesses achieve online success

What is Conversion Optimisation?

Increasing conversion rates is key for any website to outperform its competitors.

Conversion optimisation or conversion rate optimisation (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

Conversion rate optimization is the process of increasing website leads and sales without spending money on attracting more visitors. Our test methods will enable you to monitor which headlines, images and content help one convert more visitors into customers.

The key to creating a successful conversion path begins with defining the expectations that you hope to fulfil. Typically, the most powerful expectation changes are text (page and link copy) and images (thumbnails, banner ads, icons etc.) there are also visual pieces such as navigation, background colour, font size and other elements play a role in keeping the user confident and comfortable.

Conversion Optimisation Strategies

In order to carry out effective conversion optimisation we need to analyse and understand what is taking place on a daily basis on your website. We need to discover how visitors found your site, what pages they visited and for how long and the reason why (or why not) they made a transaction on your site.

Think we can help you? Would you like to discuss further? Please don’t hesitate to contact us or use the submit form and we will call you.

Our offices are located in Banbury, Oxfordshire UK. We are based in the South East, not far from the Cotswolds and surrounded by the beautiful counties of Warwickshire, Gloucestershire, Northamptonshire, Buckinghamshire and Berkshire.

Birmingham is 35 minutes away and local towns to Banbury include Oxford, Bicester, Witney, Kidlington, Henley, Haddenham , Thame, Ayelsbury, Buckingham, Milton Keynes, Southam, Towcester, Northampton, Royal Leamington Spa, Warwick, Coventry, Daventry, Rugby and Stratford.

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What our clients say

  • 8 digital have been a real game changing addition to my Hydration Business and I cannot recommend them highly enough. From turning thoughts and ideas into words and deeds in our fast growing world, I am really impressed that the 8 digital and watercoolerdirect.com team will be longstanding partners for the future. Any questions can be directed to me personally for clarification.
    Fred Cairns-Palmer
  • 8 digital have been carrying out Search Engine Optimisation work on our website. The team have done a fantastic job in optimising our website, getting us to the top of Google in a matter of weeks. In doing this they have updated our social media platforms and write regular blogs for our blog. 8 digital take the effort out of social media allowing us to focus on our clients. The team at 8 digital are always willing to help whatever your problem may be, even if they don’t know the answer, they will find someone who does. We would, and have recommended them in a flash!
    Gemma Dickens
  • We have worked with the 8 digital team since our company launch and I can honestly say they have been fantastic. We have found 8 digital a very valuable partnership, a team who work as hard as we do and one who I can genuinely recommend.
    Emma Blake
  • We initially engaged 8 digital to help improve our website optimisation and to help us build our Social Media audiences. We have been very happy with the relationship which has helped us to manage a variety of social media outlets as well as looking at digital marketing formats we had not previously considered. As like many other businesses, we do not have the resources to do this in-house. We would recommend 8 digital to any business who need help understanding and managing the myriad of digital marketing and social media outlets that are available today.
    Patrick Davis
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