Expert Advice from Angela Roche from Design by Day: Running a Modern Digital Agency
So, you’ve decided to start your own digital marketing agency, and want to get it off the ground. Or, maybe you’ve been in the business, but really want to start getting things booming. Running a business is no easy task, but luckily there’s always good information available to help you on your way.
We spoke with our friend Angela Roche, Creative Director from Design by Day Digital Agency in Manchester. Here are six great tips she gave us to help you run your cutting edge digital marketing agency:So, you’ve decided to start your own digital marketing agency, and want to get it off the ground. Or, maybe you’ve been in the business, but really want to start getting things booming. Running a business is no easy task, but luckily there’s always good information available to help you on your way.
We spoke with our friend Angela Roche, Creative Director from Design by Day Digital Agency in Manchester. Here are six great tips she gave us to help you run your cutting edge digital marketing agency:
1. Have your own agenda.
Running a business is hectic. A million things are happening at once, and you are the person in charge of keeping track of it all. If a project is important, it is up to you to stay on top of it, even if you have a team working under you.
“Make sure you check in with your team frequently. Create deadlines for each step, and make sure these deadlines are being met. There are great programs available out there that require a person to check off tasks once they are completed.”
This way everyone can see what stage each person is at with their job.
2. Market, market, market.
That’s it. Your job, which is to market for others, also needs to be done for your business as well. Angela stressed to us the huge importance of getting the word out there. Use your Facebook page to promote what’s going on at your business, and encourage people to comment and like what you’re doing.
A great tip she told us is:
“To keep things moving fast you should allow governed access to your employees to social media sites so they can update followers about what kind of projects they’re working on”.
3. The customer always comes first.
We’ve been told many times this is an important mantra to remember. Keeping the customer happy is one of the most important aspects of the business. Even when things get hectic, or your company may be hitting a rough spot, there are always customers on the sidelines who are invested in your business and are expecting results. Do everything that you’ve promised for a customer, and then some. Not only will they be happy with the results, but they will go out and rave about your business.
4. Engage with customers.
As creative director Angela has to be front facing and open. In case it hasn’t become apparent yet, the customer is extremely important. Most of all, they want to feel important. The first step should be to build relationships between your existing customers, and keep them coming back time and again. Then, start building relationships with your future customers. Engage users on different social media sites. Respond to their questions, offer them simple advice, etc. A little openness and friendliness can go a long way.
5. Humanize your business.
Customers don’t want to feel like they are just another number on a long list. Remember, you are not your brand. Have a personality. When you post on your social media sites, don’t sound like a robot, and don’t spout out any business-lingo a customer might not understand. Customers want to feel like your equal, a person they could get to know outside of the office.
6. Keep the passion strong.
The number one key to a successful business is to be passionate about what you’re doing. Too often, business owners get to caught up in the hassle, and forget that they should actually enjoy their jobs.
“Passion is what keeps you going through endless hours, even when it seems like there might not be an end in sight. And passion is what pushes your business ahead of everybody else.”
Thank you for the insightful advice, Angela! Let’s all keep the passion alive!