Case Studies

We help businesses achieve online success

Water Coolers Direct

Search Engine Optimisation – Business to Business

When Water Coolers Direct (WCD) based in Gloucester originally contacted 8-digital, they were already working with an existing online marketing company. The reason for the call was that although they were paying a monthly retainer, WCD was still not satisfied with the amount of business enquires and sales generated through the website via SEO.

Bespoke SEO Campaign

  • We had a number of on-site meetings to fully understand how Water Coolers Direct operates
  • We worked with the WCD in-house sales team to set weekly and monthly website targets for new SEO business enquires
  • We analysed the online competition to fully understand their strengths and weaknesses
  • On-page optimisation of the WCD website which included researching relevant keywords and when necessary updating website content
  • Created a unique filtering system Google Analytics to measure and improve customer user journeys
  • Optimised brand product and landing pages to rank well in search engines
  • Implemented a content marketing strategy in order to engage new customers and increase onsite website engagement

6 Month Campaign Results

  • Increased natural search traffic by 200% over a 5-month period
  • Page 1, Position 1 on Google for various targeted keywords including the must own extremely competitive keyword ‘Water Coolers’
  • 65% increase in website business enquires
  • 72% increase in website product sales

“Nicola and her fantastic team at 8-digital have been a real game changing addition to my Hydration Business and I cannot recommend them highly enough.
From turning thoughts and ideas into quality business leads in our fast growing digital world I am really impressed that the 8 digital and WCD team will be a longstanding partners for the future.

Fred Cairns Palmer, Founder and Owner
Water Coolers Direct

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What our clients say

  • 8 digital have been a real game changing addition to my Hydration Business and I cannot recommend them highly enough. From turning thoughts and ideas into words and deeds in our fast growing world, I am really impressed that the 8 digital and team will be longstanding partners for the future. Any questions can be directed to me personally for clarification.
    Fred Cairns-Palmer
  • 8 digital have been carrying out Search Engine Optimisation work on our website. The team have done a fantastic job in optimising our website, getting us to the top of Google in a matter of weeks. In doing this they have updated our social media platforms and write regular blogs for our blog. 8 digital take the effort out of social media allowing us to focus on our clients. The team at 8 digital are always willing to help whatever your problem may be, even if they don’t know the answer, they will find someone who does. We would, and have recommended them in a flash!
    Gemma Dickens
  • We have worked with the 8 digital team since our company launch and I can honestly say they have been fantastic. We have found 8 digital a very valuable partnership, a team who work as hard as we do and one who I can genuinely recommend.
    Emma Blake
  • We initially engaged 8 digital to help improve our website optimisation and to help us build our Social Media audiences. We have been very happy with the relationship which has helped us to manage a variety of social media outlets as well as looking at digital marketing formats we had not previously considered. As like many other businesses, we do not have the resources to do this in-house. We would recommend 8 digital to any business who need help understanding and managing the myriad of digital marketing and social media outlets that are available today.
    Patrick Davis