Case Studies

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Rye St Antony

Search Engine Optimisation – Education

Rye St Antony is a private Catholic school in Oxford providing first class education to pupils up to the age of 18.

8-digital was hired to improve the SEO visibility of the existing website and to increase the number of enquires for admissions through search engine optimisation activities. When Rye St Antony approached us, they had no keywords in the top positions on Google.

To increase admissions for Rye, the primary goal was to start appearing in the top Google positions for relevant keywords such as “Catholic Schools Oxford” and “Private Catholic Schools”.

Tailored SEO Process

  • Analysis of the leading Schools competing for keyword positions on Google
  • Set up reporting in Google Analytics to measure School enquires generated via SEO
  • On-page optimisation of the Rye St Antony website which included updating website content to support SEO keywords without altering the Schools ‘tone of voice’
  • Provided training to the School website manager on SEO best practices
  • Corrected critical technical issues that would have prevented a successful SEO campaign

Campaign Results

  • Six-fold increase in organic visibility at the end of initial 3 months of the SEO campaign
  • 150% increase in number of keywords ranking within Google
  • Maintained a 200% increase in month-on-month enquires over 3-month campaign

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