Case Studies

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Muddy Puddles

Search Engine Optimisation – Business to Consumer

Muddy Puddles engaged with 8-digital for a retail SEO program to identify target keywords and optimise their website. Their goal was to increase the volume of visitors and sales from search engines from customers looking to buy Children’s waterproof and outdoor clothing

Selling clothing online is highly competitive, with more and more competitors entering the market every week we were up against some well established websites.

Tailored SEO Campaign

  • Whilst driving awareness and traffic were important objectives of the SEO campaign, driving sales and revenue was our main focus area.
  • Weekly and monthly SEO sales targets were put in place to maximise team efforts, campaign performance and ROI
  • Analysis of the competitive landscape
  • Keyword analysis on product names and search phrases related to Children’s waterproof and outdoor clothing
  • Implemented a content marketing strategy in order to engage new customers and increase onsite website engagement
  • On-page optimisation of the Muddy Puddles website which included updating website content to support SEO keywords without altering the Muddy Puddle’s brand ‘tone of voice’
  • Provided training to the in-house marketing team on SEO best practices
  • Created a unique filtering system in Google Analytics to measure customer
    user journeys and improve website conversion rates
  • Corrected critical technical issues that would have prevented a successful SEO campaign

Campaign Results

  • Increased natural search traffic by 158% over a 3-month period
  • Achieved multiple page 1 keyword improvements each month of the campaign including the top three positions
  • 194% increase in organic traffic revenue over a 3-month period
  • 74% increase in organic traffic sales over a 3-month period

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  • 8 digital have been a real game changing addition to my Hydration Business and I cannot recommend them highly enough. From turning thoughts and ideas into words and deeds in our fast growing world, I am really impressed that the 8 digital and team will be longstanding partners for the future. Any questions can be directed to me personally for clarification.
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  • 8 digital have been carrying out Search Engine Optimisation work on our website. The team have done a fantastic job in optimising our website, getting us to the top of Google in a matter of weeks. In doing this they have updated our social media platforms and write regular blogs for our blog. 8 digital take the effort out of social media allowing us to focus on our clients. The team at 8 digital are always willing to help whatever your problem may be, even if they don’t know the answer, they will find someone who does. We would, and have recommended them in a flash!
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    Patrick Davis