PPC
Case Studies

We help businesses achieve online success

Parkwood Outdoor

Pay per Click – Business to Consumer

Parkwood Outdoors has a vision to encourage children and adults to get active in the outdoors. When Parkwood Outdoors approached us, they had very little online visibility. We were successfully able to increase keyword visibility and new enquires by implementing a strategic Pay per Click campaign.

Bespoke AdWords Campaign

  • We had a number of on-site meetings to fully understand how Parkwood Outdoors operates.
  • As an official Google partner we called Google and asked for competitor data so we could establish the average cost per enquiry and best performing keywords for their competitors
  • We then analysed the online competition to fully understand their strengths and weaknesses
  • Created a unique filtering system in Google Analytics to measure and improve PPC customer user journeys
  • Ensured Google analytics, AdWords & Bing Ads were tracking conversions correctly
  • Set up and optimised AdWords campaigns, ad groups and keywords.
  • Testing and optimisation of AdWords landing pages to help increase onsite website engagement
  • Launched retargeting ads to bring lost leads!

1 Month Campaign Results

  • 524 relevant audience clicks generated to the website overall
  • 228 clicks from school trip keywords – highest total compared to any other month.
  • 49% CTR (click through rate) on the school trips campaign
  • Average ranking positions across all keywords is 1.2
  • Estimated 60 recorded conversion from AdWords– which resulted in a cost per acquisition of £16.66 and a conversion rate of 11.45%

Get in touch

What our clients say

  • 8 digital have been a real game changing addition to my Hydration Business and I cannot recommend them highly enough. From turning thoughts and ideas into words and deeds in our fast growing world, I am really impressed that the 8 digital and watercoolerdirect.com team will be longstanding partners for the future. Any questions can be directed to me personally for clarification.
    Fred Cairns-Palmer
    www.watercoolersdirect.com
  • 8 digital have been carrying out Search Engine Optimisation work on our website. The team have done a fantastic job in optimising our website, getting us to the top of Google in a matter of weeks. In doing this they have updated our social media platforms and write regular blogs for our blog. 8 digital take the effort out of social media allowing us to focus on our clients. The team at 8 digital are always willing to help whatever your problem may be, even if they don’t know the answer, they will find someone who does. We would, and have recommended them in a flash!
    Gemma Dickens
    www.kilbyfox.co.uk
  • We have worked with the 8 digital team since our company launch and I can honestly say they have been fantastic. We have found 8 digital a very valuable partnership, a team who work as hard as we do and one who I can genuinely recommend.
    Emma Blake
    www.pinstripeandpearls.com
  • We initially engaged 8 digital to help improve our website optimisation and to help us build our Social Media audiences. We have been very happy with the relationship which has helped us to manage a variety of social media outlets as well as looking at digital marketing formats we had not previously considered. As like many other businesses, we do not have the resources to do this in-house. We would recommend 8 digital to any business who need help understanding and managing the myriad of digital marketing and social media outlets that are available today.
    Patrick Davis
    www.the-cakeshop.co.uk