Case Studies

We help businesses achieve online success

Parkwood Outdoor

Pay per Click – Business to Consumer

Parkwood Outdoors has a vision to encourage children and adults to get active in the outdoors. When Parkwood Outdoors approached us, they had very little online visibility. We were successfully able to increase keyword visibility and new enquires by implementing a strategic Pay per Click campaign.

Bespoke AdWords Campaign

  • We had a number of on-site meetings to fully understand how Parkwood Outdoors operates.
  • As an official Google partner we called Google and asked for competitor data so we could establish the average cost per enquiry and best performing keywords for their competitors
  • We then analysed the online competition to fully understand their strengths and weaknesses
  • Created a unique filtering system in Google Analytics to measure and improve PPC customer user journeys
  • Ensured Google analytics, AdWords & Bing Ads were tracking conversions correctly
  • Set up and optimised AdWords campaigns, ad groups and keywords.
  • Testing and optimisation of AdWords landing pages to help increase onsite website engagement
  • Launched retargeting ads to bring lost leads!

1 Month Campaign Results

  • 524 relevant audience clicks generated to the website overall
  • 228 clicks from school trip keywords – highest total compared to any other month.
  • 49% CTR (click through rate) on the school trips campaign
  • Average ranking positions across all keywords is 1.2
  • Estimated 60 recorded conversion from AdWords– which resulted in a cost per acquisition of £16.66 and a conversion rate of 11.45%

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