PPC
Case Studies

We help businesses achieve online success

ACM

Pay per Click – Business to Business

Established in 1991, ACM is a recycling-led waste management company offering a progressive alternative to traditional waste management services. ACM were introduced to us by an AdWords client as they were not satisfied with the current amount of business enquires generated through pay per click strategies.

Bespoke AdWords Campaign

  • We had a number of on-site meetings to fully understand how ACM operates
  • As an official Google partner we called Google and asked for competitor data so we could establish the average cost per enquiry and best performing keywords for waste management services
  • We then analysed the online competition to fully understand their strengths and weaknesses
  • Created a unique filtering system in Google Analytics to measure and improve PPC customer user journeys
  • Ensured Google analytics, AdWords & Bing Ads were tracking conversions correctly
  • Set up and optimised AdWords campaigns, ad groups and keywords.
  • Testing and optimisation of AdWords landing pages to help increase onsite website engagement
  • Launched retargeting ads to bring lost leads!

3 Month Campaign Results

  • Decreased cost per acquisition by £78.29.
  • Improved Average Positon on very competitive keywords from 4 to 1.9.
  • Conversion rate increase of 47%
  • Increased exposure without increasing budget and generated an additional 39’979 ad impressions.

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